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Oliver Buchannon
Julia Varela Tarancon

Food, Health & Wellness Innovation Strategist

Trending ingredient

#6 Fibre Insider: The Return of a Power Nutrient

Dec 11, 2025

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13 min read

#6 Fibre Insider: The Return of a Power Nutrient

Julia Varela Tarancon
Julia Varela Tarancon

Personalise Nutrition

#5 Your Body, Your Rules

Dec 5, 2025

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8 min read

#5 Your Body, Your Rules

How Nutrition gets personal in 2026

Julia Varela Tarancon
Julia Varela Tarancon

Protein

#4 Protein Quality vs Quantity

Nov 20, 2025

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9 min read

#4 Protein Quality vs Quantity

Why protein quality will be the next quantity?

Julia Varela Tarancon
Julia Varela Tarancon

Drinks

#3 Functional Drinks Innovation

Oct 9, 2025

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7 min read

#3 Functional Drinks Innovation

Why Trust & Rituals (Not Formula) Will Decide the Future of this category

Julia Varela Tarancon
Julia Varela Tarancon

Collagen

#2 Collagen, customised: creative applications for every target

Sep 25, 2025

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10 min read

#2 Collagen, customised: creative applications for every target

From seniors to Gen Z and Menopausal Woman, everyone wants collagen. But the reasons, and the formats, are not the same. Here’s how brands are meeting each demand

Julia Varela Tarancon
Julia Varela Tarancon

Gut Health

#1 Gut Barrier: the next big trend in gut health

Sep 19, 2025

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10 min read

#1 Gut Barrier: the next big trend in gut health

The future of gut health isn’t just about adding more microbes, but about creating the right environment for them to thrive and helping the entire ecosystem stay resilient against the stressors of modern life.

Julia Varela Tarancon
Julia Varela Tarancon
Trends with Benefits by Julia Varela

I’m Julia Varela Tarancón.
Nutritionist and innovation strategist helping food, health, and wellness brands uncover new trends and opportunities, develop high-impact concepts, and build brand strategies that stand out in a constantly evolving market.

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© 2026 Trends with Benefits by Julia Varela.

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