Suscribe

Drinks

Drinks

#3 Functional Drinks Innovation

Oct 9, 2025

•

7 min read

#3 Functional Drinks Innovation

Why Trust & Rituals (Not Formula) Will Decide the Future of this category

Julia Varela Tarancon
Julia Varela Tarancon
Trends with Benefits by Julia Varela

I’m Julia Varela Tarancón.
Nutritionist and innovation strategist helping food, health, and wellness brands uncover new trends and opportunities, develop high-impact concepts, and build brand strategies that stand out in a constantly evolving market.

Follow me on your favourite
social platform

© 2026 Trends with Benefits by Julia Varela.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv